In my current role as the graphic designer for the School of Journalism and New Media, I am in charge of designing all promotional materials and marketing assets. I take pride in my ability to encompass the University brand while injecting my own creativity in all printed and digital pieces, which include brochures, banners, flyers, social media advertising, email campaigns and more.
I also manage all of the school’s websites and keep track of our marketing efforts. This year, I developed the marketing and recruiting plan for the school as it pertains to prospective students. We came up with several tangible and digital touchpoints to reach our audience and I designed every aspect of said touchpoints–whether that be the email campaigns, mailers or the ads created for social media.